is the ultimate measure of supply chain service. The shelf is where the supply chain touches the shopper
and this ‘first moment of truth’ is the very reason the supply chain exists; to make product available for people to buy.
The availability of product on shelf is of major importance to both retailers and suppliers and it receives a great deal of focus.
The reason why ECR Thailand give high priority to OSA improvement and set up as a ECR working project is to meet consumer satisfaction and achieve retailers’ and manufacturers’ business goals.
To deliver great product On Shelf Availability, collaboration across manufacturers, retailers, and stores is crucial. We all need to work together to minimize losses along the chain. It is very important to continuously improve OSA, so that the consumers can trust us every time they can buy the products they want.
According to significant benefit of OSA, the OSA working teams have defined OSA definition, standard loss tree, loss owner, standard solution, KPI. This is also the opportunity for us to share knowledge and learn from each other.
RETURNABLE PACKAGING IN THAILAND
Retailers operate their own crate pools to support the receiving process from suppliers through their cold supply chain; FDC to Shelves
Crates are rented by the Suppliers for loading their products, each Retailers rental charge varies from one to another
Retailers are using their own practices, tracking system, washing facility, etc., which results in different standards of traceability, cleanliness, etc.
Retailers struggle at peak seasonal periods as invariably finding capital expenditure for short periods of time is often not catered for.
Suppliers rent and hold varying amounts of crates from various Retailers, many the same size just different colors. The agreement is that Suppliers should not mix up the Retailers crates and only use for the Retailer who owns the crates. However, although Suppliers try to manage this way, the truth is, that if the Supplier finds them self-short of trays for one Retailer but have excess with another, they will and do use another Retailers crates to meet their overall demand. Therefore, inadvertently Retailers are pooling of a sort!
Then there is the question of theft.
There is a black market for plastic crates.
Retailers don’t put enough accountability throughout the supply chain to track the crates. E.g. Most Store managers don’t see it as their responsibility but the responsibility of Distribution.
Where to find us
11th Flr. Creative Technology Bldg. (UTK) 2nd Nang Linchi Rd., Thung Maha Mek, Sathon, Bangkok 10120 Thailand