ECR (Efficient Consumer Response) is a concept based on Logistics and Supply Chain Management for applicable industries including Consumer goods, Wholesale and Retail. It emphasizes on collaboration between partnership and in addition to Supply Management – an administration of Demand Management. This cooperation first took place in the USA and then Europe and Asia respectively.
ECR Thailand was founded in 1997, when Thailand underwent economic crisis, by manufacturers, retailers and suppliers. The main purposes are cost reduction and enhancement the efficiency in delivery goods to customers or consumers correctly, in time, and at reasonable price.
ECR Thailand members consist of consumer-goods manufacturers, retailers/ wholesalers, suppliers of raw-materials & packaging manufacturers. ECR Thailand has encouraged members to manage useful projects for corporation between business partners.
ECR Thailand has emphasizes on Logistics and Supply Chain optimization for

consumer goods and retail/wholesale industries. We have held many useful and practical activities to share knowledge and experience among members which can sharpen members’ competitive edge, help members to remain secure in the difficult economic condition, and make profits. The mentioned activities are shown as follows:

Meeting:

– ECR Board Meeting quarterly with the purpose of sharing knowledge and experience among members in our working group projects such as, On-Shelf Availability, Collaborative planning, forecasting, and replenishment, Distribution Networking Optimization and E-Invoicing.

2019:

– ECR TALK 2019: Sustainability for our Tomorrow at BITEC Bangna

2018:

– ECR Dinner Talk 2018: Blockchain in Supply Chain Management: Dream or Reality?” at The House on Sathorn

– ECR TALK 2018: On Shelf Availability: Mart to Cart at BITEC Bangna

2017:

– ECR TALK 2017: Conquering eCommerce Logistics at BITEC Bangna

2016:

– The 15th ECR Asia Pacific Conference and Exhibition 2016 at BITEC Bangna

2015:
– ECR Thailand Dinner Talk 2015 at Colgate-Palmolive (Thailand) Co., Ltd.

2014:
– ECR Thailand Golf Tournament 2014 the Royal Trophy by HRH Princess Maha Chakri Sirindhorn at Bangpakong Riverside Country Club, Chachoengsao.

2013:

– ECR Thailand Conference and Exhibition 2013 under the theme “Building Brighter Future thru Supply chain Collaboration” at BITEC Bangna, Bangkok.

2012:

– ECR Thailand Conference and Exhibition 2012 under the theme “Winning Consumers’ Hearts & Minds” at Centra Government Complex,  Chaengwattana, Bangkok

2011:

– ECR Thailand Conference 2011 under the theme “ Winning through Collaboration ” at Rama Gardens Hotel, Bangkok

2009:
– ECR Thailand Local Conference under the theme “ ECR for your customers ” at Asia Hotel, Bangkok

2008:
– The 11th ECR Asia Pacific Conference at Centara Grand Hotel, Central World, Bangkok. Lots of specialists were speakers at the conference. Furthermore, there was a sight visit together with participants from many countries around the world.
– CATMAN (Category Management) Training Course at the Emerald Hotel
– Advance Supply Chain Management at Sirikit Conventional Centre.
– ECR CEO Luncheon Meeting at Millennium Grand Hotel, Sukhumvit

2005:
– Introduction of Supply Chain Management Course
– Advance Supply Chain Management Course (Value Chain Management)

2004:
– Category Management for Practitioner

2003:
– Cost Planning and Management Training Course for SMEs’ Growth
– Cost Planning and Management Training Course